Monday, 28 February 2011

Future Trends in the Value Chain shows Innovative Strategies for the New Decade

Every two years a collaborative platform of The Consumer Goods Forum, Capgemini, HP and Microsoft formulate key trends for the Value Chain. Together with top Executives from the Retail and Manufacturers Industry the third version is submitted.

In 2006 the first report 2016: A Vision of the Future Value Chain came out. The platform worked with 80 Executives of Global Organizations to collect the key trends for the industry. 2 global workshops are initiated (Utrecht, NL & Chicago, USA). The key message was: New Ways of Working Together in the Value Chain.

Two years later (2008) the second edition was born 2018: Succeeding in a Volatile Market. In this year already 130 Executives participated in several workshops: Global workshop (Utrecht, NL), Asian workshops: Hong Kong (Asian region), Mumbai (Indian market), Tokyo (Japanese market). The key trends pointed out: Changing society, Rising cost (and scarcity) of raw materials, Increasing awareness and action on sustainability, Growing consumer access to technology and Changing business models.

In 2010 the last report was fomulated 2020: Building Strategies for the New Decade. The number of participants in several workshops had been 200 Executives. Global workshop (Chantilly, FR), Regional workshop GS1 in Europe (Antwerp, BE) en diverse Country workshops: Australia (Melbourne), France (Paris), Netherlands (Utrecht), US (Chicago), Mexico (Mexico City). De most important trends from this year are: Make our business more sustainable (From niche to norm), Optimize a shared supply chain (Collaborate differently, compete differently); Engage with technology-enabled consumers (The consumer in the driver’s seat), Serve the health and wellbeing of consumers (Focus on quality of life). For more detailed outcome of the report please visit my slide share space.

What we see in the past 6 years is that Asia is rapidly becoming the key region for the new global innovative business strategies for corporate players. I like the discussion about the outcome of the Future value Chain reports during my Academic Guest Lectures or when I speak at international Innovation forums.
My experiences is that many organizations are talking about it but a few are acting upon it.

Koen Klokgieters

Tuesday, 15 February 2011

Co-creation beyond the hype

"When a word is used too many times a year and the context in which the word is used broadens in every article, it is very likely that the management community develops a sort of immunity. There are multiple examples of management terminology being coined as fast as falling out of favor.
Co-creation, as a phenomenon, was destined to have a similar lifecycle. The question that arises in such matters, is whether the term was a hype introduced by some management gurus, or an emerging domain just struggling with its maturity. As we see the world now, co-creation is here to stay. No matter what you would like to fit in the definition, co-creation is the result of a broad and irreversible shift in the society and corporate culture. During the growth to maturity we wonder what is left beyond the hype. What is the essence of co-creation? Which forms of co-creation proved to be most beneficial for the initiators and participants? Which processes are most suitable for ‘outsourcing to the crowd’?"

In a new report we will give you insights into the current status of co-creation, as perceived by top managers out of the FEM500 business list.