Entrepreneurship in Corporate Organizations

Entrepreneurship means acting in a special modus: experimental, connected to the outside, being authentic and looking for mastery. How does this fit into the typical corporate culture of global organization?

The drive for Innovations in often described in strong marketing language in order to invite employees to come with new business opportunities. But what will happen if you really want to go for this new opportunities? Experimental is oke as long as it fits into our company compliances rules. Connected to the outside world is good but as long as we can protect our knowledge and ideas. Being authentic is fantastic as long as it fits in with our personal development plan template. Mastery is important but needs to be profitable on short notice. As we experience so often, there is a huge gap between the (marketing) company values and the daily practice of balancing between freedom to take risks (entrepreneurship) and the security of our environment (hold on to your job and material benefits).

In the great story of Eric Ries's Lean Start-up we can learn how to practice entrepreneurial skills in a hostile corporate environment.

Increase the entrepreneurial capabilities in your organization

The idea that just a business owner is an Entrepreneur is long passé. In the fast changing business environment every owner, executive and employee needs to develop entrepreneurial capabilities. Nobody can avoid taking risks, adapting to changes and make severe pivots when necessary. Entrepreneurship is a Mastery what can be trained and developed. Internal as well as external stakeholders will look at them for vision and decisions to go forward. Entrepreneurship always aims at the same: increasing skills to adapt to changes in order to create new opportunities.

Entrepreneurship in a different business environment:

Start Up Entrepreneurship

Identifies what and how to growth fast and become profitable. Understand and implement Lean Start Up principles. Building the right team, understand and control the financial cycles.

Entrepreneurship in SMEs

Understand the change drivers in the current business model and develop new business opportunities. Mobilize the key (in- and external) stakeholders in the transformation towards the target business opportunities.

Entrepreneurship in Corporate Companies

Identifies the right hot spots for entrepreneurship. Design and implement a successful environment for (In- and Outside) entrepreneurs. Understand the different way to lead and manage entrepreneurs.

Entrepreneurship in Non for Profit Organizations

Understand as a executive member how to create new ways to capture value for the environment reflection the objectives of the organization. Become an ambassador of entrepreneurship to external stakeholders.